CRN
35589
Term
Spring 2024
Subject
Course
150
Section
931
Catalog Description

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

Section Notes

This class has no scheduled meetings and requires the use of Canvas. All coursework is completed on Canvas using an internet enabled device. This class is part of and is 16 weeks. For course details, students must check the .

Requisites

Recommended Preparation, Readiness for college level English or ESL 188

Learning Outcomes