Marketing execution in an international environment. Impact of cultural, economic, legal, and political environments on creating, pricing, promoting, and distributing products/services. Role of global trade organizations on international marketing strategy.
Course ID
163
Department
Subject
Units
3
Requisites
ADVISE: Readiness for college-level English or ESL 188
Transfer code
CSU
Credit type
Credit/Degree Applicable
Pass/Nopass
P/NP Available
Lecture hours
Lec-52.5
Has field trips
0