Prepares students to create an effective public relations campaign that includes writing media releases, "pitch" letters, public service announcements, managing media outlets, coordinating mailings, and designing leaflets and posters, as well as setting up a news
conference. Special attention is given to in-house public relations duties for corporate and non-profit entities.

Course ID
26
Department
Subject
Units
3
Requisites

ADVISE: JOUR 24, and VMD 105

Transfer code
CSU
Credit type
Credit/Degree Applicable
Lecture hours
Lec-52.5
Has field trips
0