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A practical, targeted study of how to develop and implement a successful marketing strategy for small business.

An exploration of the major types of green certifications and the process of achieving them, as well as the obstacles and opportunities small businesses face in implementing and maintaining sustainable practices that are economically, ecologically, and socially sound.

An overview of the considerations involved in starting a new business. Topics include entrepreneur and small business characteristics, evaluation of business idea, business licenses and permits, legal structures for business, and basic financial considerations.

For prospective and new business owners. Outlines the process of developing and pitching a business plan. Introduction to pitch decks and pitching strategies.

Advanced study in appraisal and valuation techniques with emphasis on income capitalization models to value multifamily residential,commercial, and industrial properties. The course reviews the formal appraisal process and basic real estate mathematics, financial functions of a dollar, and time value of money. Application of concepts in capitalization and reconstruction analysis, property operating statements, and the derivation and application of capitalization on yield rates.

Basic course in real estate valuation with emphasis on residential property. Topics include valuation principles; the formal appraisal process; analysis of city, neighborhood and site data, architectural style analysis of improvement and residential construction classifications; depreciation; market data valuation; the sales comparison, cost and income approaches to value; reconciliation of approaches to final value conclusion; appraisal report formats and role of the professional appraiser.

Use of economic analysis as the basis for prudent real estate purchases and investments. Students will explore the impact of financing and government policies with respect to investment markets. Review the economic advantages and disadvantages of various types of real estate purchases and investment.

This course encompasses Federal and California State income tax and other tax laws influencing the purchase, sale, exchange, and use of real property. Topics include depreciation, capital gains, installment sales, pre-paid interest, and tax saving opportunities. Tax planning, federal gift and estate taxes, and transfer taxes are explored.

Analysis of real estate financing, including lending policies in financing residential, commercial and special purpose properties. Emphasis on various methods of financing and lending criteria. Introduces and covers the latest changes in industry since the 2008 financial crisis. Includes the Truth-In-Lending Act, Real Estate Procedures Act, the TRID Disclosure Rule and the Dodd-Frank Act concerning oversight of financial institutions in effect since 2015.

A study of California real estate law covering agency, contracts, disclosures, landlord/tenant disputes, property taxes, common interest subdivisions, escrow and title insurance, as well as recent legislation governing real estate transactions.