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Focus on the discovery, trial, and post-trial phases of a lawsuit and the role of a paralegal in each phase.

Instruction in how to gather information and draft pleadings. These skills are important to begin a lawsuit in court or to respond to a lawsuit.

This course teaches students how to research effectively using both online and print sources, how to cite check and Shepardize, and how to argue persuasively via a legal research memorandum and a memorandum of points and authorities.

This course covers techniques to research and write using online and print legal resources, Shepard's Citations, and accepted legal citation guidelines. Students will practice written, verbal, electronic communication, and legal research techniques and styles used in today's law offices.

Study of the code of ethics in the legal profession; the steps to file a lawsuit; the California and federal court systems; the areas of torts, contracts, property law, and criminal law and procedure; the role of a paralegal; and the operations of a law office.

This course is designed to build students� social media marketing skills by working on projects that give students hands on experience implementing social media marketing campaigns and strategies. Topics include integrating targeted social media platforms into a marketing plan, creating social media marketing campaigns, and measuring the success of campaign efforts. Upon completion, students will be able leverage and integrate social media to promote products, services and brands.

Exploration of the role of advertising and integrated marketing communications in the marketplace. Working knowledge of areas associated with the advertising industry: target marketing; ad agency organizations and operations; media strategies; use of television, radio, outdoor advertising; online and social media, print media; sales promotions; and alternative advertising.

Introduction to the core concepts and applications of contemporary consumer behavior. Topics include needs and motives, personality, perception, learning, attitudes, and cultural influences that lead to understanding consumer decision-making and behavior. Explores the impact of consumer behavior on marketing strategies and promotional tactics.

Introduction to desktop publishing and presentation software using Microsoft Office professional applications and web-based tools. Design and create professional marketing materials such as newsletters, brochures, flyers, logos, business forms, and animated slideshow presentations.

Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.