The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.
This course covers the basic framework of employment law domestically and globally focusing on the layers of employee and employer rights. This course addresses key employment law requirements in the United States and also provide guidance on the implementation of employment policies and practices in countries with different legal systems. Students will understand how to deal effectively with labor-related legal issues in the workplace.
This course explores collaborative and inclusive leadership and management styles along with the vision and values needed to effectively lead successful organizations. Examines strategies for developing and encouraging skills that enable leaders and managers to succeed in business, government, nonprofits, education, and community-based organizations.
Students will learn concepts, strategies, and models to help improve communication skills. This course encompasses topics such as cultural diversity, critical thinking, ethical communication, listening skills, communicating in managerial and leadership roles, managing conflicts, communicating in teams and groups, technology in communication, and public presentations. Students will understand the importance of effective communication in the workplace.
This course focuses on human resources management principles and techniques, including recruiting, job performance, employee development, career management, discipline, labor relations, and employment law; also sexual harassment, health issues in the workplace, discrimination, Americans with Disabilities Act, downsizing, managing a diverse workforce, and governmental regulations.
Concepts and principles of human relations in organizations, including application of motivational theory, group dynamics, managing change, leadership styles, training, and organizational development.
Concepts of supervision and management including planning, organizing, recruiting, training, decision-making, communication, employee relations, motivation, discipline, rewards/incentives, and grievances.
This course will survey contemporary e-commerce apps, marketplaces, and platforms that facilitate entrepreneurial business success. Topics include planning, marketing, and managing business products and services with specific e-commerce apps. Students will be able to identify the most appropriate e-business options and e-commerce apps for a given business function.
Create, edit, organize, and optimize web images and documents using industry standard programs Adobe Photoshop and Adobe Acrobat. Topics include digital image editing, automation batch tools, document manipulation and conversion, optical character recognition (OCR), encryption, and interactive forms, and portable document format. Produce business office materials for outreach, social networks, electronic publications, print and web, and documents for use in content management systems (CMS).
Fundamentals of custom business website development without coding using Adobe Muse web development software. Topics include tools that create and format web pages, add text, images, media, and widgets, add basic e-business functions, optimize layouts for mobile devices, and create a responsive business website.