Introduction to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. A foundation for advanced electives in Marketing as well as other business/social disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management, and competitive analysis.
The fundamentals of selling in a professional environment. Students learn to identify target markets, prospect for clients, write a sales plan, develop a sales strategy, identify and resolve conflicts of interest, make an oral presentation, respond effectively to objections, ask for a commitment, and manage a sales force.
Course in basics of bicycle and electric bicycle repair and maintenance. Students will learn how to perform maintenance such as repairing flat tires, adjusting derailleurs, chain maintenance, Basic electric system troubleshooting and safety inspection. Rebuilding of wheel, steerer, and bottom brackets bearings will be covered. Frame modifications, wheel-building/truing, and various electric bike services will also be covered. Emphasis on "hands on" implementation and practice.
This course trains students in the theory of operation, troubleshooting, major overhaul, and general repairs of motorcycle engines and power trains.
This course builds on the basic maintenance learned in Moto 90, adding motorcycle tune-up, troubleshooting, and performance tuning; electrical principles and components; and generation, regulation, distribution, control, switching and testing of electrical systems. Learn many aspects of scheduled maintenance, troubleshooting, and repair problems associated with electronic ignition, fuel management, and on-board computer systems.
This course covers the principles, theory of operation, design and functions of motorcycle, fuel, lubrication, frame, suspension, brakes and cooling systems including skills necessary for inspection, disassembly, cleaning, measuring and rebuilding the components and perform preventive maintenance, troubleshooting discrepancies, repairing system components and selecting after market parts.
This course provides entry to the motorcycle technician series. Overview of the history and culture of motorcycles, industry vocabulary and language, safety, tools, theory of operation, and the basic use of hand tools in shop-related projects and electronic diagnostic equipment. "Soft" skills of customer relations and "hard" skills of hands-on technical training.
This creative spray painting and custom graphics course introduces students to a process of transforming imagination into a unique vehicle appearance. This course is part of the motorcycle certificate series and a more advanced auto body painting and refinishing course.
This course covers the basic framework of employment law domestically and globally focusing on the layers of employee and employer rights. This course addresses key employment law requirements in the United States and also provide guidance on the implementation of employment policies and practices in countries with different legal systems. Students will understand how to deal effectively with labor-related legal issues in the workplace.
This course explores collaborative and inclusive leadership and management styles along with the vision and values needed to effectively lead successful organizations. Examines strategies for developing and encouraging skills that enable leaders and managers to succeed in business, government, nonprofits, education, and community-based organizations.